Events | IMA Event

Understanding User Experience

27 January | 11:00 - 12:30

Arts Marketing Association (UK)

This webinar will help you create an enjoyable user experience (UX) across your website.

User experience is everything online. Audiences may be put off from buying a product based on a bad experience. Online this includes navigating a website.

This session will:

  • Explore the importance of UX in 2021
  • Enable you to provide a great overall experience on your website, based on your audience’s needs and your resources
  • Help you create excellent user journeys across different devices
  • Show you how to analyse your metrics to build the experience

Who will benefit the most from this session?

Those with little to no understanding of UX. This session will start from the beginning and build up.

How do I take part?

We will be using an online training platform called WebEx for this event.

Before booking, please read our online training checklist to ensure you get the most out of this training.


Andrew Davis | Digital Marketing Trainer | Talk Dygital

Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms.

His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in social media right now: ‘So What?’.

Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tesco, o2, Accenture and The Royal Mail.


AMA Members: Free

Non-members: £55 + VAT

Book now