Events | IMA Event

Strategic Interpretative Planning for Engaging Exhibitions

26 November | 10:30 - 03 December | 13:30

Touring Exhibitions Group

Event Address


Book Now

This online workshop will provide attendees with the tools and resources to develop an effective and layered interpretative strategy.

This workshop takes place over 2 x online sessions:

  • 10:30 - 13:30 Friday 26 November 2021
  • 10:30 - 13:30 Friday 3 December 2021

At the heart of an effective exhibition or cultural experience is a story or range of narratives. Stories that bring the past to life, offer new perspectives on the present, help visitors to develop their ideas and creativity, and provide a sense of belonging and well-being.

To communicate these stories effectively the interpretation and way-finding in an exhibition must be well planned, designed and implemented, as well as suited to the audiences who will engage with it. For this reason, excellent and timely interpretative planning is essential.

This 6-hour online, live, interactive workshop spread over two session (AM on 26 Nov and 3 Dec) will provide participants with the tools and resources to develop an effective and layered interpretative strategy, to guide the development of their visitor experience. It will consider:

  • The range of interpretative approaches available
  • Storytelling
  • Audience focussed interpretation
  • Structures for interpretative planning
  • How to develop an interpretative strategy
  • A range of case studies

During the workshop, delegates will have the opportunity to put the learning and ideas shared into practice. Zoom breakout rooms will be used for discussions and activities in small groups.

This online workshop is interactive and delivered by a TEG trainer. The number of participants is limited to ensure each person receives the support that they need.

Tickets: £59 – £79. Please note refund requests will only be accepted until 10:30 on Monday 15 November. As TEG absorbs the Eventbrite booking fee, refunds will be made minus the booking fee (£0.49 + 6.5% per paid ticket).