Events | IMA Event

Re-thinking Museum Practice for 21st Century Visitors (three day course)

18 March | 11:00 - 12:00

NEMO (Network of European Museum Organisations)

This training is open to IMA and NEMO members only. 

NEMO, the network for European Museum Organisations, have shared a call to participate in a virtual NEMO Training Course on visitor experience - Re-thinking Museum Practice for 21st Century Visitors.

This engaging and thought-provoking series of two-hour virtual classes will provide the ideas, frameworks and tools to develop visitor experiences that are appealing, engaging, relevant and memorable, facilitated by Lisa Baxter of the Experience Business.

Dates and times:

Thursday 18 March (10:00-12:00 CET)

Wednesday 24 March (15:00-17:00 CET)

Wednesday 31 March (10:00-12:00 CET)

Workshop content includes: • Strategic Visitor Experience Design and Management. • Visitor Hierarchy of Needs • Visitor Experience Model • Brand Experience Framework • Visitor Typologies • Create Personas and contextualise their Need States • Visitor Journey Mapping • Creative Idea Generation • Imaginarium of Everyday Things • Top Ten Tip for Successful Co-Creation

Apply until Thursday 10 March 2021 by sending the following to

  1. CV
  2. 1 paragraph motivating your participation and your expectations
  3. Proof of NEMO membership or a recommendation letter from a NEMO member (IMA members: contact the IMA for letter of recommendation).