Events | IMA Event

#IMACoffeeBreak: Museums' role in tourism recovery

29 July | 12:00 - 12:45

Irish Museums Association

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Most museums have now reopened across Ireland (see map) and with this, we are seeing the impact of restrictions on movements. Visitor numbers are, to the most part, lower than expected even within their communities and the dearth of international visitors will mean severe constraints going forward. However, museums are resilient institutions and have proven they can be nimble in adapting how they operate and their focus, particularly in how they engage their local audiences.

With this session, we invite participants to explore and share their thinking on how museums can navigate the impact on tourism arising from the pandemic, reimagine where necessary and capitalise on our strengths, and how we can support each other as we seek a uniform recovery of the interlinked tourism and cultural sectors. 

This session will be hosted by IMA board member Lar Joye, Dublin Port Heritage Director. Mary Stack, Head of Attractions at Fáilte Ireland, and Anne O'Donoghue, CEO, Irish Heritage Trust, will outline their perspectives on tourism recovery and the role of museums before the session opens out to participants.


The IMA Coffee Breaks are regular gatherings of colleagues which aim to provide connectivity between IMA members, extending a platform in which to share information and strategies, exchange ideas, and - most importantly - support each other and the network. 


The IMA Virtual Coffee Breaks are open to IMA members only (Individual members and staff from Institutional and Museum members). 

IMA members

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