Events | IMA Event

#IMACoffeeBreak: Unlocking your Retail Space’s Potential

13 October | 12:00 - 12:40

Irish Museums Association (IMA)

Event Address


Museum shops offer an opportunity to visitors to take home something they will cherish and invest in your museum. They can be creative, fun to develop, and highlight your collections; while also generating new revenue streams.

Sharon Nolan from the Athelstan Museum– a volunteer-led museum in Malmesbury, UK – will join us for this session, to share their experience as they transformed the museum’s retail space: the importance of planning, joined-up thinking and buy-in, and what worked (or didn’t!) along the way. Following a short introduction, we will open for wider discussion.

This session is aimed at those working in museums with currently under-utilised retail spaces and/or those who are seeking to maximise their earned income.  


About #IMACoffeeBreak events: 

These regular gatherings of colleagues aim to provide connectivity between IMA members, allow you to share information and strategies, exchange ideas, and - most importantly - support each other in your work. 

The IMA Virtual Coffee Breaks are open to IMA members only* (Individual members and staff from Institutional and Museum members). We have limited capacity at each session so please book early to avoid disappointment. 

To join/renew membership, click here



If you are an IMA member, you can sign-in and register for this event below using your/a nominated contact within your museum's account. 

*Staff working in community or volunteer-led museums are also welcome to attend this session free of charge. Please email for the discount code BEFORE you make your booking below.