Events | IMA Event

Introduction to Evaluation & Monitoring

12 September | 09:30 - 12:00

Irish Museums Association (IMA)

Event Address

Online via Zoom

Training Overview

This introductory 2.5-hour session is designed to show that evaluation and monitoring isn’t boring! It will introduce the basics of monitoring and evaluation in the cultural sector so that participants leave feeling invigorated about this area of work.

On completion of the workshop, it is aimed that participants will:

  • Understand the difference between monitoring, evaluation and research (demystifying the jargon that often surrounds this topic)
  • Understand the importance of an evaluation framework.
  • Reflect on the principles of evaluation
  • Consider the impact of Covid-19 on evaluation planning and delivery
  • Increase your knowledge of quantitative and qualitative methodologies, including lighter touch and higher effort methods
  • Be inspired by how cultural organisations use data they collect for strategic planning
  • Be mindful of ethical considerations when undertaking evaluation work
  • Leave with links to further resources and tools.

This training session is delivered through a partnership with NI Museums Council (NIMC) aimed at strengthening the sectors skills in evaluation.


Who is this training for:

The session is designed for those with no or little experience of evaluation, or those who’d like a refresher.

This training session can be attended as a stand alone event or as a precursor to the ‘Introduction to developing an Impact Evaluation Plan’ session hosted by NIMC on the 28th September 2023.


About the Trainer

This training will be delivered by Christina Lister, a freelance consultant, trainer and facilitator working in the heritage and culture sectors with 20 years’ experience working in agency and in-house positions, and as a consultant.

Her clients have included larger organisations such as the Science Museum Group, Empire Cinemas and Museum of London; sector support and development organisations such as the Association of Independent Museums and the Arts Marketing Association; and independent and smaller organisations including Jane Austen’s House, the Museum of Cambridge, American Library, Babylon ARTS and Norwich Historic Churches Trust. A former IPSE Freelancer of the Year runner-up, Christina has authored the book Marketing Strategy for Museums, to be published by Routledge in December 2023.  

For six years Christina also co-ran Museum Freelance, supporting and championing freelancers and consultants working with museums, galleries, heritage sites, archives and libraries in the UK. 


How to Book & Refund Policy

IMA Members can attend at no cost by registering though their account (or in the case of an Institutional Member, through a nominated contact's account). 

NIMC members, please contact at the NI Museums Council to request the discount code and apply this under 'General registration'.