Events | IMA Event

Developing an exhibition in liaison with visitors - The 360⁰ approach

04 June | 10:00 - 11:00

Network of European Museum Organisations (NEMO)

Event Address

Online

Event Website

https://www.ne-mo.org/training/nemo-webinars.html

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NEMO webinars are free of charge and everyone is welcome to join in. They invite international museum experts to give talks about current museum topics, challenges and approaches.

Developing an exhibition in liaison with visitors - The 360⁰ approach   

How do you make exhibitions more understandable and attractive to visitors without sacrificing curatorial ideas? One way is it to apply the 360⁰ approach where visitor research effectively can help design all the steps of exhibition development, from the underlying concept, through language formulation, communication strategy to visitor experience. This approach will be illustrated with a case study of an exhibition for families.

Speaker

Małgorzata Zając is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Museum’s activities. She has also actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Małgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.