Future of Museums: Audiences, MA Seminar, London (Seminar)

Posted: Thursday, 16 March 2017

The Museums Association presents this event, the first in a series of MP seminars that will explore how museum practice will change in the future, at the Wellcome Collection, Kings Cross, London on 29 March 2017. Registration fee: £55 - £195.

How will our rapidly changing society affect the relationship that museums have with audiences in the future? Chaired by Tonya Nelson, head of UCL Museums and Collections, the event will look at the influence that demographic, technological and other trends will have on the needs of audiences, including families, young people, older visitors and those with disabilities. Speakers will discuss how museums can deepen their engagement with the public and have a greater impact on their lives.


Tonya Nelson, head of UCL Museums and Collections


Jane Falkingham, director of the ESRC Centre for Population Change, University of Southampton, will shed light on future demographic trends.

Anne Torreggiani, CEO, The Audience Agency, will talk about the audiences of the future.

Maggie Appleton, chief executive, Royal Airforce Museum and board member of the Museums Association, will explore how museums can strike new relationships with audiences.


Emma Dabiri, teaching fellow, Africa Department School of African and Oriental Studies

Avaes Mohammad, project manager, British Future

Sebastian Crutch, neuropsychologist, UCL Dementia Research Centre

Miranda Ballin, ArtWorks, Artistic Director at Valleys Kids

Elaine Henderson, Westminster Adult Education Service

Sam Tatlow, talent coordinator for talent agency Think Bigger

Becki Morris, a specialist in inclusion and representation of disabled people in museums and collections assistant at Warwickshire Heritage and Culture

Laura Phillips, Head of Community Partnerships, British Museum, and member of the Age Friendly Museums Network

Mark Miller, Circuit programme leader and convenor of young people's programmes, Tate Britain and Tate Modern

Clare Haywood, family programme producer, National Maritime Museums

James Peto, head of public programmes, Wellcome Collection

Registration will start at 0930 and the event will finish at 1700.

After the event the Museums Association is holding one of the launches for its new Museums Change Lives publication. All delegates are welcome to attend. This new publication is being launched at events throughout the UK in 2017. Museums Change Lives is the MA's flagship campaign to enhance the positive social impact that museums can deliver working with their communities. The new publication features case studies from a range of museums demonstrating the difference they are making and advocates the value of museums to society.

Click here for full details and timetable of the seminar.